SECTION 01 / 09 — OPERATIONS BRIEFING

YOUR PRODUCT
WORKING HARDER.

Onboarding that sticks. Workflows that don't leak. Retention that compounds. Built for startups and small teams who need a senior PM's eye — without the overhead.

ENGAGE → VIEW PACKAGES ↓
15+ YRS DIGITAL PRODUCT
03 PACKAGES
~2WK TURNAROUND
SILICON
BEACH → EVERYWHERE
SECTION 02 / 09 — AI & AUTOMATION

AI AMPLIFIES THE THINKING.
IT DOESN'T REPLACE IT.

I use AI where it earns its place — to move faster, surface patterns, and eliminate the work that shouldn't require a human. The judgment, the strategy, the accountability for outcomes: that stays with me. Here's what that looks like in practice.

RAG & LLM in the Field
Built a retrieval-augmented chatbot for Tech for Campaigns giving 200+ volunteers instant access to historical playbooks — replaced a Slack scavenger hunt that was costing hours per project. Owned scoping, prompt design, and rollout.
AI-Tested, Human-Owned Results
Drove a 43% lift in fundraising contributions via AI-written email copy, A/B tested against human-written baselines. Real-time optimization layered on historical campaign data — with a human setting the strategy throughout.
Automation That Runs Without You
n8n-based volunteer scheduling automation for Meals on Wheels West LA reclaimed ~10 hrs/week of staff time. Designed to be maintainable by the team, not dependent on a developer. That's the point.
Hands-On With the Current Stack
Lovable, Cursor, Claude Code, n8n, Airtable, Granola. I use these tools daily — not to decorate a roadmap, but to ship. IBM AI Fundamentals certified, Anthropic Claude 101, actively upskilling because the tooling changes weekly.
IBM AI Fundamentals Anthropic Claude 101 Claude Code IBM Data Science Python & SQL RAG architecture Agentic automation
SECTION 03 / 09 — MISSION-DRIVEN WORK

BUILT DIFFERENT FOR
ORGS THAT RUN LEAN.

Nonprofits and civic teams operate under constraints most consultants have never seen. I've shipped real work for real organizations — not pilots that need a full-time engineer to maintain.

Tech for Campaigns
State Director & Digital Product Strategist. Ran the program connecting 200+ progressive campaigns with hundreds of technical volunteers across multiple cycles. Direct contributor to the Michigan House and Senate flips and the Minnesota Senate flip in 2022.
Meals on Wheels West LA
~10 hrs/week recovered from manual scheduling. Designed and built an n8n automation replacing pencil-and-clipboard volunteer coordination. Built to be maintainable without an engineer.
Climatebase · Cropcircle
Fellow (Cohort 6) · ML Crop Suitability MVP. Selected for an intensive climate-tech fellowship. Co-led discovery and shaped the MVP for an ML-driven crop-suitability tool helping farmers adapt to a changing climate.
Service & Community
U.S. Air Force · Reading Partners. Air Force veteran (Intelligence). Reading Partners tutor since 2017, focused on early literacy for K–3 students in under-resourced schools.
SECTION 04 / 09 — WHO THIS IS FOR

YOU'VE BUILT SOMETHING REAL.
NOW IT NEEDS TO RUN BETTER.

I work best with teams that already have traction but are losing ground to friction — confusing onboarding, manual ops that don't scale, or users who sign up and disappear.

Startups at Any Stage
Seed to Series B and beyond — friction compounds at every stage. The earlier you fix onboarding and ops, the less it costs you in churn and headcount.
Small Teams Without a Dedicated PM
You're running Airtable, Notion, spreadsheets, and a CRM — but none of it talks to each other. Ops work that should take an hour takes a day.
Silicon Beach Alumni & Founders
Started at the early Silicon Beach days (Spot Runner, Demand Media, Machinima). I know what the LA startup ecosystem looks and feels like from the inside.
SECTION 05 / 09 — SERVICES

THREE FOCUSED ENGAGEMENTS.

Each package is scoped to a specific problem. No retainer lock-in, no vague deliverables. You know what you're getting before we start.

Package 01
Onboarding Audit & Sprint

A clear-eyed review of your new-user flow from first touch to first value. I map where users drop, why they drop, and what to change — then help you build it.

  • Full onboarding flow map with drop-off annotations
  • Prioritized fix list (quick wins + structural)
  • Revised copy & UX recommendations
  • Activation metric definition (if missing)
  • Optional: 1 sprint of hands-on implementation support
$3,500 – $6,000
Flat project fee · 1–2 week delivery
Most Requested
Package 02
Workflow Automation & Ops Cleanup

Map, automate, and hand off. I find your highest-leverage ops bottlenecks and build the fix in Airtable, n8n, or equivalent no-code tools.

  • Current-state ops map & time-cost audit
  • Automation build in Airtable or n8n
  • Loom walkthrough + handoff documentation
  • Async support for 2 weeks post-delivery
$4,500 – $8,500
Flat project fee · 2–3 week delivery
Package 03
Retention & Re-Engagement Strategy

Churn diagnosis, lifecycle mapping, and a concrete retention playbook. Goes beyond analytics — I help you understand the behavioral story your data is telling.

  • Retention cohort review & churn pattern analysis
  • User lifecycle map (activation → habit → advocate)
  • Re-engagement campaign strategy & trigger logic
  • Gamification or engagement hook recommendations
  • Metrics dashboard setup (Airtable or your BI tool)
$6,000 – $12,000
Flat project fee · 2–4 week delivery
Not sure which fits? robbie@robbieharol.com
SECTION 06 / 09 — PAST WORK

RESULTS, NOT JUST RESUMÉ LINES.

43%
Lift in campaign contributions via AI-written email
A/B tested AI-generated fundraising copy against human-written baselines, with real-time subject line optimization on top of historical campaign performance data.
AI Civic tech Tech for Campaigns
10 HRS/WK
Reclaimed from manual scheduling at Meals on Wheels
Designed and built an n8n automation replacing pencil-and-clipboard volunteer coordination. Built to run without an engineer to maintain it.
Automation Civic tech n8n
500K+
Weekly active users on Magic Receipts (Prodege)
Led the emerging product that turned receipt scanning into a household-level data play — BlinkReceipt OCR, ML-driven personalized offer engine. Scaled from 0 to 500K+ WAU.
Consumer product ML Retention
$90M
Revenue driven across Machinima's 10,000-channel network
Yield management, monetization optimization, rebuilt talent-network platform. Closed $47M+ in strategic deals with Google/YouTube, Meta, and Sony PlayStation.
Monetization Marketplace Media
SECTION 07 / 09 — PROCESS

SIMPLE. FAST. NO SURPRISES.

01
Intake Call (30 Min)
You describe the problem. I ask clarifying questions. We confirm the right package and scope together — no pitch, no upsell.
02
Proposal + Alignment
You get a written brief: scope, deliverables, timeline, and flat fee. One revision round is included. We start when you're ready.
03
Build, Review, Hand Off
I deliver work in stages with async check-ins. Final delivery includes documentation so your team can own it going forward.
SECTION 08 / 09 — ABOUT

15+ YEARS IN THE
PRODUCT TRENCHES.

I grew up professionally on Silicon Beach — Spot Runner, Demand Media, Machinima — before it had a name. Built product at the intersection of consumer tech, media, and marketplaces through acquisitions, pivots, and a few legendary side quests.

What I bring to consulting that most PMs don't: I actually build the thing. The Airtable base, the n8n workflow, the RAG pipeline. I don't hand off a spec and disappear. UCLA grad. Air Force vet. Climatebase fellow. Still learning.

Based in Los Angeles, CA. Available remotely worldwide.

Airtable n8n automation RAG / LLM User onboarding Retention design Gamification Workflow ops Civic tech AI-native PM Vibe coding Product roadmap Silicon Beach
▪
15+ Years in Digital Product
Silicon Beach origins (Spot Runner, Demand Media, Machinima). Consumer tech, marketplaces, SaaS, media, civic tech. UCLA grad.
▪
AI & Automation Specialist
RAG, LLM workflows, n8n, vibe coding. IBM AI Fundamentals, Anthropic Claude 101. Actively building — not just strategizing.
▪
Mission-Driven & Civic Tech
Tech for Campaigns (Michigan + Minnesota flips), Meals on Wheels WLA, Climatebase Fellow. Air Force vet. Reading Partners tutor since 2017.
▪
I Build, Not Just Advise
Every engagement ends with something you can run. Not a deck. The Airtable base is live. The workflow fires. The doc exists.
SECTION 09 / 09 — READY TO START?

LET'S TALK ABOUT
YOUR PRODUCT.

A 30-minute conversation is usually enough to know if we're a fit. No obligation, no deck — just the problem and how we'd approach it.

robbie@robbieharol.com → Typical response within one business day.